Begun (Rambler) – is a popular contextual advertizing network that can be especially helpful for business people who promote their goods on the Russian market.
he network does not depend on search engine mechanisms. It uses the contents of the websites that provide the advertizing , singles out the keywords according to the contents and shows the ad. Its work is based on semantic recognition and contents analysis.
Begun has signed agreements with large social utilities and entertainment web-portals which allows it to apply a shotgun approach.
Advantages of Begun
One of the peculiarities of this advertizing network is its ability to use social and demographic analysis of the users:
- Begun is able to recognize the gender, age and conduct of the users.
- Begun ads are shown in the Rambler link section and in the link sections of the partners of the network.
- Per-click payment – you pay only for real clicks.
- Auction- like ranging system – ranging within the link section depends on your entry.
- As we have mentioned before, Begun is able to consider the conduct of the user including his actions during his former searchings.
- One of the chief advantages of Begun is Target call service – a user who is interested in the ad can leave his phone number to Begun and the company will call him back from the advertiser's name.
