The use of Yandex.Direct is the most efficient way to promote your website on the Russian web-space that is helpful for those who promote their goods on the Russian market. If we compare contextual target advertizing services in the Russian web-space we find that the most popular one is Yandex.Direct. There are certain reasons for it:
- convenient interface,
- wide range of advertizing platforms,
- huge traffic 174 390 144 clicks a month (October 2009) from Yandex searching engine – this is the number of times the Yandex users notice your ad,
- Yandex.Direct has an option of choosing the region for ad-display. If your target group is limited to a particular region you can choose only this one region and save your money.
The service also provides demonstration and export of the statistic record and export of the record in different text formats.
Where the ads can be shown:
- On the search result page in Yandex (on the left of the page) as a user makes an inquiry, the engine finds the keywords and your ad relevant to them. One links section usually contains more than one ad, so you have to pay a higher price in order that your ad is on top.
- In the links section on the upper part of the page.
- In links sections on the websites of the partners of Yandex advertizing network .
